What makes these different
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The spice blend is toasted before it goes into the mix, this is the step that separates a sheekh kebab with real flavour from one that's merely seasoned. Toasting whole spices in a dry pan for 90 seconds before grinding them releases oils that you simply can't get from pre-ground spices. Combined with the fresh ginger, raw garlic, and green chilli, the result has a fragrance that hits before you even take a bite.
We use a ratio of mince to fat that keeps the kebab moist through the cooking process without making it greasy. This is the balance that most recipes get wrong in one direction or the other.